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| News Newsletter July 2010 See Previous newsletters here.
Previous parts in news. Turning Pro Part 6 I hope you are gaining a lot from my articles about turning pro and that some of you might be thinking about doing just this. In fact it has become quite an interesting experience for me and also a learning curve that has suddenly become a much steeper curve. I have been involved as a professional photographer for many years working on magazines, on commercial shoots and with advertising agencies. This involved mainly studio work and on the wonderful few occasions trips to hot long white palm tree lined beaches, but more usually locations meant factories, or some dire urban space. However things change and recessions come and go and this is my third serious one since I started out in the 70's, and I see many commercial photographers again struggling. If people have to pull in their belts it's always photography that suffers and work becomes less and less. I see loads of courses that you can join to learn to be a fashion, glamour, newspaper, sport, or wedding photographer. The truth is what you really need to learn is the business side of these disciplines rather than the technical and this is where societies and business groups can be an advantage. As I said way back in the beginning there are a lot of average photographers making an excellent living being businessmen first and the reverse a lot of very talented photographers struggling as their business acumen isn't top notch. I hope I have showed you over the previous parts how you should approach what it is you want to do and to research thoroughly before committing a penny to any project. As you all know over the course of these articles I am expanding into social photography and have made some mistakes myself, however I am a believer in mistakes are to be learnt from and not a brake. I was keen to open up my business to the family portrait, wedding and nursery type photography as well as what I do at present. The problem I created for myself was I ended up juggling too many balls in the air and lost concentration on my core business of commercial photography. So the lesson I have learnt is to take things one step at a time which is frustrating to say the least as I can see the potential out there, but each arm needs to be in its own compartment and not neglected which is what I am now doing and happy to say successfully. So those of you waiting on the wedding plans I have will be waiting a little longer as I do not want to neglect more core issues until they are more stable. However be patient as it will not be that long.
Until I see you here at the studio, or until next time Paul |
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